Rather than hiring a professional marketing research organization, brands sometimes do their own research internally. In the Case Study for Module 2, you will examine marketing research conducted internally at 5 Star Windows.

View this YouTube video “5 Star Windows: Market Research Case Study” from Worcester Enterprise, September 13, 2016. https://youtu.be/D0QOSqQQMrw?si=HkObmbgmtJxNn12s

Answer the following:

· What are the types of marketing research used by 5 Star Windows and why?

· How valuable is marketing research to 5 Star Windows and why?

· What other types of marketing research might 5 Star Windows find beneficial?

· To what extent has marketing research assisted in the success of 5 Star Windows?

Prepare your Case Study using Microsoft Word.

Very Important – Review the Course Outline, Rubrics, and APA material under Student Resources, to go over expectations regarding assignment guidelines. See Laurie’s Calendar under Student Resources for due dates.

Click on “Submit to Dropbox” to submit your assignment.

Please note while you can submit multiple files and submissions, I will only be reviewing the most recent submission and that score will be counted within the grade book.

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