Project I: The Four Ps of Marketing

Preparation Instructions:

1. Compose your response to this activity in Microsoft Word.

2. The assignment should be formatted and typed as shown in the sample. You will recreate the table and graphic.

3. Use of APA 7th edition formatting for citations and references is required. A minimum of two must be used.

Content Instructions:

1. For this assignment you will write a product report (use template provided) focused on a single

product of your choice. Your submission will follow the formatting and address the

questions/issues specified in the Product Report Outline.

2. Go to the store where your product is sold. This can be your local grocery store, Walmart, Target,

or wherever your product is sold and displayed alongside competing brands and products. When

selecting your product or good, keep in mind that in this assignment you will be analyzing the

product based on the four Ps of marketing.

3. Gather the information necessary to complete your Product Report. Among the information you

will need to collect is the following:

 Name of product and company: Use the proper corporate name, not a nickname. For

example: Tide Pods by Proctor & Gamble. Include pictures if you’re handy with

uploading/inserting images.

 Product description: Briefly describe the product you’ve selected along with any relevant

history that led you to choose this product/brand.

 Describe the key marketing strategies behind your selected product. You should base your

evaluation and report on what you can observe about how the four Ps are applied to the

product you chose.

 Product: Describe the want or need your product addresses.

 Placement: Describe the physical location of the product among its closest

competitors (a quick picture of the shelf would tell a good story!), and describe what

this placement says about the marketing strategy.

 Pricing: Describe the pricing strategy. A good description would include

observations about the closest competitive product and its relative pricing.

 Promotion: Describe how the product is being promoted. You could include any

obvious physical/in-store promotions seen on the shelf, as well as flyers, coupons,

social media, online advertising, etc.

 Additional factors: You might notice other important factors about your product

that lie outside the four Ps. You can include them in your report here. One example

might be a unique distribution system for your product.

When putting together your assignment for submission, it should follow the format and organization

shown in the Product Report Outline provided below.

Submission Instructions: 1. Save this assignment as “fname_lname_project 1.doc.” (i.e., john_smith_project1.doc)

2. Access the Assignments link located on the Course Menu to upload the final document as

an attachment to the Project I drop box by the due date listed on the Course Schedule.

3. Refer to the grading rubric in the drop box for specifics on grading criteria.

PRODUCT REPORT OUTLINE Your Name

The Four P’s of Marketing

Date

TITLE

Company/Product Name Here

Name of product and company: Use the proper corporate name, not a nickname. For example: Tide Pods by Proctor & Gamble. Include pictures by uploading/inserting images.

***Note: Type your content into the table (except the graphical representation). Your responses must be in complete sentences and use proper grammar and spelling (deductions will be made).

***

Introduction Briefly describe the product you’ve selected along with any relevant history that led you to choose this product/brand. Minimum of three, maximum of five sentences.

Four Ps of Marketing

Describe the key marketing strategies of your selected product. You should base your evaluation and report on what you can observe about how the four Ps are applied to the product you chose. You should write a minimum of three sentences about each aspect (Product, Placement, Pricing, Promotion, and additional factors).

Product:  Describe the want or need your product addresses.

Placement:  Describe the physical location of the product among its closest competitors (a quick picture of the shelf would tell a good story!), and describe what this placement says about the marketing strategy.

 Add photo of shelf positioning.

Pricing:  Describe the pricing strategy. A good description includes observations about the closest competitive product and its relative pricing.

 Add photo of price and competitive prices.

Promotion:  Describe how the product is being promoted. You could include any obvious physical/in-store promotions seen on the shelf, as well as flyers, coupons, social media, online advertising, etc.

Additional Factors:  You might notice other important factors about your product that lie outside the four Ps. You can include them in your report here. One example might be a unique distribution system for your product.

Conclusion and Recommendation

In this section you should draw a conclusion about the proven or possible success of your selected product. How has the company used the four marketing Ps to try to ensure the success of your selected product? This should be a minimum of three, maximum of five sentences.

References If applicable list references used here. (Textbook, websites, etc.)

Graphical Representation: Create a graphic (example below) for your product. The bullet

points should be very concise about each of the respsective areas.

***Delete instructions and sample graphical representation before submitting. ***

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