According to your textbook, “The marketing plan directs and coordinates all company marketing efforts. It is a tangible outcome of a company’s strategic planning process, outlining the company’s ultimate goal and the means by which it aims to achieve this goal (Kotler et al., 2022).

To build your marketing plan, you will acquire knowledge of your selected topic through primary and secondary research and convert that knowledge into a cohesive marketing plan. Your marketing plan will demonstrate value to customers and reflect a vision for profitability that encompasses the new realities of today’s dynamic and advancing marketing environment. Each element of the plan will build upon the previous one; utilizing your findings and instructor feedback from earlier submissions, you will edit the previous section to develop a complete marketing plan with an executive summary and collective reference list in the submission of Part 3.

Part 1 of your marketing plan evaluates the company and current environment, developing a foundation for the subsequent plan by evaluating the company and current environment.

Task

Complete Part 1 of your marketing plan

In Part 1 of your marketing plan, you will:

Review and download the Marketing Plan Template for information on developing the content for your assignment.
Refer to the Full Marketing Plan Example for additional guidance.
Complete the situation overview for your selected topic.
Include the following elements:
Situation Overview
Environmental Scan
Goal/Objectives and Terms

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