MKT 205 Module Six SWOT Analysis Guidelines and Rubric
Overview
A strengths, weaknesses, opportunities, and threats (SWOT) analysis is an effective tool for making marketing decisions and continually evaluating the marketplace to determine if adjustments should be made to a marketing plan.

For this assignment, you will complete a SWOT analysis. You may complete the analysis in the form of an interactive or in the form of a quiz. You only need to complete one version of the SWOT analysis. Then you will reflect on what you learned from doing the SWOT analysis by responding to questions.
Specifically, you must address the following rubric criteria:

SWOT Analysis Version: Name the SWOT analysis version that you completed. Reflect on your experience with completing a simulation of a SWOT analysis by addressing the prompts below.
Category: Name the SWOT category (strengths, weaknesses, opportunities, or threats) that was the most challenging in the analysis simulation.
Learning: Summarize what you have now learned about the challenging category and how it will help you better identify items that belong in that category in the future.
Overlooked Most Often: Name the SWOT analysis category you think marketers may overlook most often and explain why.
Two Potential Negative Impacts: Summarize at least two potential negative impacts of failing to consider the often overlooked category.

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