For IT professionals, understanding an organization’s strengths, weaknesses, opportunities, and threats impacts the success of implementing new systems. Strengths and weaknesses are internal to an organization; they can be described as those factors that you can directly impact to create change. Examples include the implementation team members or the location. Opportunities and threats are external to your organization and are impacted by environmental factors like company competitors or shopping trends.

Directions
For this activity, you will create a SWOT analysis diagram in grid format, divided into four quadrants. Each quadrant represents one of the four elements (strengths, weaknesses, opportunities, and threats).

IKEA Case Study

IKEA stands as a globally recognized provider of home furnishings, renowned for its distinctive Scandinavian design ethos. The company was established in 1942 and has experienced remarkable growth throughout its history. IKEA holds the title of the world’s largest furniture retailer. The largest part of IKEA’s offerings is its assortment of flat-pack furniture, assembled by the end consumer.

Low prices are a cornerstone of the IKEA concept and help to make customers want to buy from IKEA. This low-price strategy is coupled with a wide range of well-designed, functional products. IKEA’s products cater to every lifestyle and life stage of its customers, who come from all age groups and types of households. This is vital in times when the retail sector is depressed, as it increases IKEA’s potential market.

IKEA stores include restaurants and cafes serving typical Swedish food. They also have small food shops selling Swedish groceries: everything from their famous meatballs to jam. The stores are located worldwide.

For IT professionals, understanding an organization’s strengths, weaknesses, opportunities, and threats impacts the success of implementing new systems. Strengths and weaknesses are internal to an organization; they can be described as those factors that you can directly impact to create change. Examples include the implementation team members or the location. Opportunities and threats are external to your organization and are impacted by environmental factors like company competitors or shopping trends.

Within your SWOT analysis, you will describe:

Internal strengths and weaknesses
External opportunities and threats
Consider the following questions to help you complete your analysis:

How can IKEA use its strengths to take advantage of opportunities?
How can IKEA use its strengths to overcome external threats?
What can IKEA do to safeguard from internal weaknesses?
How can IKEA minimize its weaknesses to protect itself from external threats?
What to Submit
You must submit your SWOT analysis diagram in a Microsoft Word or PowerPoint file.

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