Forecasting is the process of predicting or estimating future events or conditions based on past and present data. It involves analyzing trends, patterns, and relevant information to make informed projections about what may happen. In this assessment, you will use forecasting techniques to develop a presentation that assesses the needs of the project and outlines recommendations for how to address the stakeholder concerns that align with the sponsor’s priorities. 

Assessment Preparation 

Read the following scenario:

You have been appointed as the project manager for a digital marketing software project that presents several significant challenges. The project suffers from unclear requirements and deliverables, divided support among stakeholders, and a sponsor who is focused on achieving quick results to secure broader stakeholder approval for the project’s continuation. As the project manager, you need to select the most appropriate project management approach for this situation and develop a comprehensive strategy to overcome these challenges. Your strategy should ensure that value is delivered throughout the project life cycle.

Assessment Deliverable

Create a 12- to 15-slide presentation with detailed speaker notes and appropriate images and charts as needed that includes the following: 

• Introduction
• Summarize the project’s challenges and objectives.
• State your role and the purpose of the presentation.
• Project Management Approach
• Compare predictive and adaptive (e.g., waterfall vs. agile) approaches, highlighting the strengths and weaknesses of each.
• Justify your recommended approach for this project based on its requirements, deliverables, and challenges.
• Triangle of Constraints Analysis
• Use the Triangle of Constraints to evaluate the project’s priorities and needs.
• Include a visual representation or description of how these constraints influence your project management approach.
• Stakeholder Management
• Create a stakeholder matrix identifying key roles and their influence on the project.
• Recommend strategies for addressing stakeholder concerns and building a consensus.
• Adaptive Framework (Agile) 
• Explain why agile is an effective methodology for this project.
• Define the role the product owner would have in this project and describe how they would create business value and improve stakeholder satisfaction.
• Highlight key aspects of the Scrum framework, such as sprints and iterations.
• Scrum Events
• Identify the necessary Scrum events (e.g., Sprint Planning, Daily Standups, Sprint Reviews, Retrospectives).
• Describe their purpose, frequency, and how they ensure alignment with project goals and value delivery.
• Delivery Timeline and Stakeholder Impact
• Assess the delivery timeline based on the selected approach.
• Analyze how meeting delivery milestones will influence stakeholder satisfaction and project success.
• Conclusion
• Summarize your recommendations and explain how your approach delivers value and ensures project success.

Submit your assessment.

Assessment Support

• You may use the PowerPoint template for your presentation or create your own.
• Review the grading rubric for guidance on deliverable expectations.
• Review Presentations, Recordings, and Images to learn how to create a presentation.
• Review the following resources for writing guidelines and APA information:
• Center for Writing Excellence
• Reference and Citation Generator
• Grammar Assistance