Develop a Competitive Matrix for McDonald’s in a analysis and conclusions in narrative form.

• Prepare IFE and Financial Ratios for McDonald’s. For the Financial Ratios make sure to use the McDonald’s revenue statement and balance sheet. There are additional resources found in Table 4-8, find as many McDonald’s financial ratios as possible. Record your sources.

o What strategies do you think would allow McDonald’s to capitalize on its major strengths? o What strategies would allow McDonald’s to improve on its major weaknesses?

Please cite 2 outside scholarly authors.

TEXTBOOK: Required Textbook: David, F. R., David, F. R. & David, M.E. (2023). Strategic management: a competitive advantage approach, concepts and cases (18th ed.). Upper Saddle River: Pearson. ISBN: 9780137897667

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