TEXTBOOK: Required Textbook: David, F. R., David, F. R. & David, M.E. (2023). Strategic management: a competitive advantage approach, concepts and cases (18th ed.). Upper Saddle River: Pearson. ISBN: 9780137897667

1A…

Comparing what is planned versus what you recommend is an important part of case analysis. Do not recommend what the firm actually plans, unless an in-depth analysis of the situation reveals those strategies to be best among all feasible alternatives. This exercise gives you experience conducting research to determine what a firm is doing in 2022–2023 and should do in 2023–2026.

Instructions

Step 1. Go to McDonald’s corporate website open in new window and click on “Press Center.” Read through the most recent 10 press releases.

Step 2. Determine two strategies that McDonald’s is actually pursuing. Give some pros and cons of those two strategies in light of the guidelines presented in this chapter.

Step 3. Determine two strategies that McDonald’s is not pursuing. Give some pros and cons of those two strategies in light of the guidelines presented in this chapter.

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