Current Events Marketing Article

Since the marketing environment is constantly evolving it is imperative that we keep up with current events throughout the course. In order to assist with this, each student will be responsible for posting one current event article related to marketing. Sources for articles may come from various Marketing/Business publications. The objective here is to think about and apply material learned in this course within the real-time business environment. Therefore, it is necessary to explain the relevance to, and the implications for   marketing management. The link for the article should be provided followed by a summary of the article and then a reflection on how the topic in the article is related to marketing. Here are just a few publications to choose from: Marketing Week, Adweek, Ad Age, Brandweek, Inc, The Wall Street Journal, Business Week, The Economist, Forbes.