Conduct a detailed market analysis of your selected company. Focus on the 7 Ps of marketing, main customers, competitors, market positioning, and digital presence. Ensure proper citations of sources.

Detailed Breakdown of Market Analysis Assignment

Section

Content

7 Ps of Marketing

Analyze your selected company’s approach to the 7 Ps of marketing: Product, Price, Place, Promotion, People, Process, and Physical evidence. Discuss how each of these elements contributes to the company’s overall market strategy and positioning.

Customer Segmentation

Examine how the company segments its customers. Identify the key demographic, geographic, psychographic, and behavioral segments targeted by the company. Discuss the effectiveness of the company’s customer segmentation strategy and how it impacts its marketing efforts.

Competitor Analysis

Identify and analyze the company’s main competitors. Discuss their strengths and weaknesses in comparison to your selected company. Consider how these competitors influence the company’s market positioning and strategic decisions.

Market Positioning

Analyze how the company positions itself in the market relative to its competitors. Discuss the company’s unique value proposition, brand image, and overall positioning strategy. Consider how the company’s market positioning aligns with its broader business objectives and market conditions.

Digital Presence

Evaluate the company’s digital presence, including its online marketing strategies, social media engagement, and use of digital platforms. Discuss how the company leverages its digital presence to enhance its market positioning and reach its target customers.

Strategic Recommendations

Based on your analysis, provide strategic recommendations for improving the company’s market positioning. Consider how the company can better leverage the 7 Ps, refine its customer segmentation, and enhance its digital presence to stay competitive in the market.

Instructions: A 3-4 APA formatted page report, double-spaced, submitted as a Word document. Cite three (3) peer-reviewed articles not including your textbook.

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