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Overview Stakeholders are individuals or groups that have an active interest in an organization. Stakeholders and stakeholder groups typically include employees, vendors, communities, government agencies, customers, investors, and lenders. Different stakeholders have different interests, attitudes, and priorities. Effective communication ensures that they receive relevant information and develop a positive attitude to your organization in the…
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Content Marketing Imagine if you wanted to explore a new hobby like camping and you were unsure how to get started. Your first step might have been to search the phrase “how to start camping,” and you opened articles from two reputable outdoors companies. The first company centered 90% of their content around promoting their…
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effective leaders apply various leadership tactics depending upon the contexts in which they find themselves. Consider the leadership tactics, traits, or models you find yourself drawn to as a leader. Discuss what elements you are drawn to regarding these particular tactics, traits, or models, including how they interconnect with your own personal, moral, ethical, or…
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Program Evaluation This week we focused on how to evaluate and present data for different types of program evaluations. Using the program you found in Week 1, engage in a conversation with your course community about one of the following: Discuss what type of evaluation you might want to use for your sample program. What…
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Competencies In this project, you will demonstrate your mastery of the following competencies: Manage elements of a sustainable global brand Propose a method to market Design a marketing strategy Scenario You are the regional marketing director of a theme park in the southeastern United States that is part of a global brand. The chief marketing…
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You are a regional marketing director of a theme park in the southeastern United States. The chief marketing officer (CMO) of global operations of the theme park group wants you to lead the marketing response to a recent safety incident that has affected the brand globally. You are tasked with designing a phased marketing strategy…
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Review the Turn the Ship Around! (A) case. As a leader, you will be faced with responding immediately to solve issues. The Turn the Ship Around! (A) case is an example of leadership under extreme circumstances. Reflect on this example to shape how you might apply the goal-path theory and the situational leadership…
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Please read these short sections from your textbook, Unit 2 “Challenging Binary Systems and Constructions of Difference”: "Introduction: Binary Systems"Links to an external site. Introduction: Binary Systems – Introduction to Women, Gender, Sexuality Studies "The Sex/Gender/Sexuality System"Links to an external site. The Sex/Gender/Sexuality System – Introduction to Women, Gender, Sexuality Studies "Gender and Sex-…
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Brief the court case provided in this module’s resources. The four elements of a brief are summarized in the Case Brief Guidelines and Rubric. In addition, discuss the negligence issues in the case.
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Address the expectations and roles of your selected group in a 3–4 page business report for the organization's management team in your selected country and the United States that addresses the following: Describe how each country regards this group. Be sure to describe three assumptions that influence views in each country. How could these…