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The purpose of this assignment is to understand the decision-making process for consumer behavior. Identify a brand that recently launched a new product (e.g., Apple’s Vision Pro, Coca-Cola’s Creations). Using the resources provided in the class and topic resources, provide a 500- to 750-word analysis addressing the following items: Identify the relevant segmentation for…
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Spend some time reflecting below on where you currently are in your leadership capabilities and write a minimum of 250 words explaining what you have learned about leadership in the course and how you want to develop and improve as you continue your leadership studies and move forward in your field. Review the document…
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Overview In today’s information age, customers have access to various digital platforms to access and share information. Customers also use these platforms to communicate with service providers, share opinions, and provide feedback. Therefore, it is important for product owners and service providers to be ready with a response plan for all communications over digital platforms.…
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Describe a situation from your personal work experience (do not disclose specific names) in which you encountered a toxic leader. Describe the traits that qualify this leader as "toxic" and indicate how the situation could be different if this individual applied the concepts of conscious leadership.
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Consider the opportunity for civil discourse (the concept of being able listen for understanding) on diverse teams. From a leadership perspective, discuss how you can facilitate interactions about diversity, inclusion, and equity among peers and those under your supervision without discounting the perspective of others. Provide a specific example to support your response.
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Marketing Strategy and the Brand In today’s crowded consumers’ market, the quest for brand loyalty is more competitive than ever. Successful brands understand that beyond offering quality products or services, cultivating an emotional connection with consumers is vital to establish brand loyalty. This emotional connection must go beyond mere transactions, fostering a sense of belonging…
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Overview In this course, the learner-faculty assignment will be used for reflection as well as to discuss your preparedness for upcoming weeks. This is a private conversation between you and your instructor, and you are encouraged to explore the concepts presented. You have already been provided with the target audience for the theme park, and…
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Break-Even Point Imagine working for an organization for a few years and, first, you are enjoying the experience. But, as time goes on, the conditions seem to worsen, perks continue to disappear, and the managers’ impatience seems to increase. After another round of layoffs, you find yourself in a management position that finally provides you…
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Choose one of the following scenario questions and develop a response. Each response should be completed from a strategic and financial management standpoint. Grading of the scenario will include ability to apply critical analysis to the responses. As part of the management team, you have been asked to attend the meeting to brainstorm…
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Overview A good marketing plan needs to translate into quantifiable measures. Without such quantification, a plan will often fall apart. Thus, defining objectives and respective key performance indicators (KPIs) to measure the effectiveness of the plan is essential. Your CMO has asked you to create a strategic marketing plan and share it with other regional…