Go beyond the textbook and presentation definitions. Answer questions in an essay format. Document any sources of quoted or paraphrased material or outside information, including the textbook. Detailed responses are required.

1. Assume you manage a small online business that sells herbal supplements. Without your

knowledge, a disgruntled employee has posted damaging information about your company

to the company’s public blog, including false information about dangerous ingredients in

your best-selling supplement. What specific steps would you take to minimize the impact of

this crisis?

2. Explain the meaning of the grapevine. Explain how communication through grapevine can

be detrimental to firm. Provide and original example. Explain why a manager needs to

understand how the grapevine works within their organization. How a manager might use

the grapevine to their advantage?

3. Describe the elements of the communication model in Exhibit 13.2. Give an example of

each part of the model as it exists in a face to face classroom during communication

between teacher and students. Do the same for an online classroom.

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