Objective: The goal of this assignment is to help you understand and apply the concept of market segmentation by analyzing the target market characteristics of a brand of your choice. Use at least 2 market research resources to help you gather information and fill out the chart below.

Instructions:
Select a Brand: Choose a brand from one of the following categories:
Food brand
Clothing company
Technology company
Automobile company
Airline company

Complete the Chart: Create a chart in Word or Excel similar to the one below to identify and describe the market segmentation characteristics of the chosen brand. Fill in each section with relevant information based on your analysis of the brand’s target market. Use market research.

Segmentation Type Enter Your Brand Name Here
Demograhics
Psychographics
Geographics
Behavioral Characteristics
Conduct a Brief Analysis: Write a brief analysis explaining how the identified characteristics of the target market can influence the brand’s marketing strategy.

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