Prior to beginning work on this assignment, read the following: Jaggia, S. (2023). Business analytics: Communicating with numbers (2nd ed.). McGraw-Hill Higher Education.

· Chapter 1: Introduction to Business Analytics

· Chapter 2: Data Management and Wrangling

· Chapter 3: Summary Measures

Imagine that you are hired as a data analyst for a bank. The bank would like to learn more about its customers’ spending and banking habits to identify areas of improvement. You have been asked to review the bank’s income statements over the last five years and identify trends that will allow them to understand their customers better.

Download your chosen bank’s annual income statements from the last five years from the Mergent Market Atlas

https://marketatlas.mergent.com/stock/financials/?symbol=06050519&section=Standardized&sub=IncomeStmt&period=Annual&numPeriods=5&type=AsReported&currency=default&scale=default&displaytype=raw&print=0

Use the “Company Financials” tab in Mergent Market Atlas to access the income statements.

In your paper,

· Identify an area of the bank’s income statement related to customer spending.

· Describe the data points or variables that give a complete picture of the customers’ spending pattern for the last six months.

· In addition to the income statement, explain which other data sources you might use to understand the customers’ spending patterns.

· List the steps you will take to prepare all these data sources such that they afford clear and accurate information.

· Build a frequency table, a bar chart, and a pie chart using Excel for the identified variables that explain the customers’ spending patterns.

Use the same three variables in each table and chart to display the same data in three different formats.

 After presenting your data in three formats, evaluate which tables and charts you find most helpful for communicating the desired message about the bank’s customers.

The Turning Variables into Knowledge paper

· must be two to three double-spaced pages in length (not including title and references pages, charts or tables), and formatted according to

 must include a separate title page with the following:

· title of paper in bold font

· Space should appear between the title and the rest of the information on the title page.

· student’s name

· name of institution

· course name and number

· instructor’s name

· due date

 must utilize academic voice.

 must include an introduction and conclusion paragraph.

· Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.

· For assistance on writing Introductions & Conclusions

 must cite the information found in the Mergent Market Atlas Links to an external site. 

 must document any information used from sources in APA Style

 must include a separate references page that is formatted according to APA Style

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