A concern has been raised that this digital transformation initiative may negatively impact your company’s customers. You have discuss this concern with your supervisor. You have been told that the executive vice president over marketing has expressed concern related to such an issue as well. This is not surprising.

Instructions

Complete the following for this week’s assignment.

1. Listen to the video on Customer Service vs Customer Experience (Week 5 Reading and Supplemental Materials).

2. Using an organization you have been or still are affiliated with, write a one to two-page executive memo identifying at least three (3) customer or client concerns/issues that may negatively impact the digital transformation.

3. Provide a resolution to address each concern or issue. (Consult AI [such as Perplexity AI, ChatGPT, Google Gemini, Claude AI] to help develop ways to address each concern at your company.)

4. Discuss how artificial intelligence can help manage the customer experience at this company.

5. Include credible sources to support each resolution.

6. Follow APA formatting guidelines: https://libguides.devry.edu/APA

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