Drawing on Myth of Full Disclosure: A Look at Organizational Communications During Crises (Kaufmann et al., 1994), identify one practical insight about crisis communication and explain why it matters for credibility during fast-moving events. Then offer a brief example from your experience or a known organization, noting where the approach aligned with or diverged from the article’s argument—especially around timeliness, transparency, and managing uncertainty. Write in one or two cohesive paragraphs and do not number or bullet your points.

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