In many cases, advertisers sell particular ideas or images along with the product being advertised. Car advertisements, for instance, may emphasize the status of a particular vehicle, the adventurous or thrilling aspects of driving the car, or the many advanced safety features designed to keep the driver and passengers safe. Others may focus on economy, fuel efficiency, environmental aspects, or reliability. Each of these ideas is intended to make the product being sold more attractive to a particular set of potential customers. This message is intended to become a part of the product’s image and the reason that people buy the product in question.

Find two product advertisements online. For each ad, write 1-2 paragraphs that:

· Include the image or a link for each ad.

· Identify what message the company is trying to deliver.

· Give at least two specific reasons that explain the message for each advertisement.

· Determine whether or not the message is effective and why.

· Use APA formatting throughout the paper. Formal English grammar and punctuation are also expected.

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